Quarter III: Days of 47 Rodeo Invitations. Concept: “8 seconds”
The Box is a VIP invitation designed to persuade famous cowboys and cowgirls to participate in the 2011 Days of 47 Rodeo. The concept behind the invitations is “8 seconds” (8 seconds is the max amount of time for cowboys to stay on the bull during a bull ride) which is why the VIP invitation is accompanied with a customized 8 second stopwatch.
The mass mailer invitation is intended for the general public. It includes a biographical DVD of all the featured cowboys and cowgirls of the 2011 rodeo.